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MIDNAPORE CITY COLLEGE
Information System
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Name : Dr. Sisir Ghorai
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Designation : Assistant Professor |
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Qualification : B.Tech, MBA, PhD |
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Subject : Hospital Management |
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Department Name : Management Studies |
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Email ID : sisirghorai.sg@gmail.com |
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Address : Vill. + P.O.- Talbandi, P.S.- Debra, Dist.- Paschim Medinipur, State- West Bengal, PIN- 721156. |
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Educational qualification
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| Degree Name |
Institute name |
Year of passing/awarded |
| Ph.D. (Management) |
Vidyasagar University |
2023 |
| M.B.A. (Marketing & HR) |
West Bengal University of Technology |
2013 |
| B. Tech. (Electronics & Instrumentation Engineering) |
West Bengal University of Technology |
2010 |
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CAREER PROFILE / TEACHING EXPERIENCE
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- As an Assistant Professor of Hospital Management, Department of Allied Health Science, MIDNAPORE CITY COLLEGE, Kuturiya, Bhadutala, Paschim Medinipur – 721129, West Bengal on and from 12th July, 2019 to till date.
- From 5th August, 2015 to 11th July 2019, at Institute of Science & Technology (Approved by AICTE, Affiliated to MAKAUT formerly known as WBUT), Chandrokona Town, Paschim Medinipur, as an Assistant Professor in the School of Management Studies.
- January, 2015 – April, 2015 with Varun Beverages Ltd, (Payroll of Adecco India Ltd.) as a SE at Midnapore to provide secondary sales support of Pepsi-Co products.
- From October, 2013 to December, 2015 with Maa Tarini Sales Agency as a sales officer to provide secondary sales support of Hindustan Unilever Products.
- From July, 2013 to September, 2013 with United Phosphorus Ltd. Haldia, Purba Medinipur, as a consultant for a project on “availability of raw materials in eastern region for agrochemicals”.
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SPECIALIZATION / RESEARCH AREA
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| Field of Specialization |
Research Area/ Areas of Interest |
| Marketing & Human Resource |
Green Marketing, Consumer Behaviour, Industrial Relations, Organization Development, Human Resource Management. |
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COURSE/ SUBJECT TAUGHT
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- PG Course: Principles of Management & Organizational Behaviour, Marketing Management, Human Resource Management, Industrial Relations, Research Methodology, Public Relations.
- UG Course: Advertising and Sales Promotion, Consumer Behaviour, Organizational Behaviour, Strategic Management.
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CONFERENCE/ SYMPOSIUM /JOURNAL PAPER / BOOKS PUBLISHED
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International Publication |
| Sl no. |
Title |
Author |
Journal Name |
ISBN/ISSN |
Page No/Internet DOI |
Impact Factor |
Year |
| 1 |
A Study on Stress and Job Satisfaction of Academicians: A Review of Literature |
Dr. Sisir Ghorai, Ms. Isika Biswas, Ms. Tanushree Dhara |
Journal of Emerging Technologies and Innovative Research |
2349-5162 |
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7.95 |
2024 |
| 2 |
Attitude of Consumers Towards Organic Food – Do
Demographic Characteristics Matter? |
Sisir Ghorai, Dr. Abhijit Sinha & Dr. Sudin Bag |
Prerana Journal of Management Thought and Practice |
0974-908X |
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2022 |
| 3 |
Awareness of Green Marketing in Preventing Pollution of Environment
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Sisir Ghorai, Shruti Sengupata. |
International
Journal of
Advanced
Research in
Science,
Communication and Technology |
2581- 9429 |
DOI: 10.48175/IJA RSCT-1247 |
4.819 |
2021 |
| 4 |
Exploring the Relationship between Attitude and Purchase Intention Towards Organic Food-does ‘Willingness to Pay’ Mediate the Effect? |
Sisir Ghorai, Dr. Abhijit Sinha & Dr. Sudin Bag |
IITM Journal of Management and IT |
0976-8629 |
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2021 |
| 5 |
Women Entrepreneurs: An Overview about Growth and Various Problem Faced by Them |
Sisir Ghorai, Shruti Sengupta |
International
Journal of Research and
Scientific
Innovation |
2321– 2705 |
DOI: 10.51244/IJR SI |
3.17 |
2020 |
| 6 |
A Study on Effects of TV Advertising on Children |
Sisir Ghorai, Mithun Das & Sudip Basu. |
International Journal of Research and
Scientific
Innovation |
2321– 2705 |
DOI: 10.51244/IJR SI |
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2018 |
National Publication |
| Sl no. |
Title |
Author |
Journal Name |
ISBN/ISSN |
Page No/Internet DOI |
Impact Factor |
Year |
| 1 |
A Study on Impact and Awareness of Organic Food among Consumers |
Sisir Ghorai, Tanushree Dhara, Ishika Biswas. |
Mukt Shabd Journal
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2347- 3150 |
DOI: 09.0014.MSJ |
4.6 |
2020 |
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CONFERENCE / SEMINAR / WORKSHOP - ATTENDED/ORGANISED
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| Sl no |
Title |
Year |
Role |
Held at and Organiser |
Funding agency |
| 1 |
Track: Management and Business: India's Soft power entitled INVESTIGATING THE RELATIONSHIP
BETWEEN ATTITUDE AND PURCHASE INTENTION TOWARDS ORGANIC FOOD: DOES
‘WILLINGNESS TO PAY’ MEDIATE THE RELATIONSHIP |
2021 |
Paper Presenter |
St. Xavier's University, Kolkata |
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| 2 |
Exploring The Attitude and Purchase Intention Towards Organic Food: A Moderation Analysis |
2022 |
Paper Presenter |
Ganpat University, Faculty of Management Studies, Gujarat |
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