MIDNAPORE CITY COLLEGE
Information System

Name : Ms. Isika Biswas

Designation : Assistant Professor
Qualification : MHA, MBA
Subject : Hospital Management
Department Name : Management Studies
Email ID : isikabiswas.bhm@gmail.com
Address : Vill+Po: Madpur, P.S.: Kharagpur (Local), Dist: Paschim Medinipur, State: West Bengal, Country: India, Pin: 721149
 

Educational qualification

Degree Name Institute name Year of passing/awarded
Master of Business Administration (Marketing) Indira Gandhi National Open University (IGNOU) 2025
Master in Hospital Administration (MHA) Vidyasagar University 2024
BBA in Hospital Management Vidyasagar University 2022

CAREER PROFILE / TEACHING EXPERIENCE

  • As an Assistant Professor of Hospital Management, Department of Management Studies, MIDNAPORE CITY COLLEGE, Kuturiya, Bhadutala, Paschim Medinipur – 721129, West Bengal on and from 1st July to till date.
  • Have done an internship for three months (February-May) in operations department at Apollo Hospitals, Kolkata in 2024.
  • Have done an internship for two months (September-November) at ASG Eye Hospitals (Kolkata) as a patient counsellor in 2023.
  • Have done an internship for two months at Glocal Hospital, Midnapore as a patient counsellor in 2022.
  • Have done an internship as a front office executive at Eskag Sanjeevani Multispeciality Hospital Pvt. Ltd. in 2021.
  • Have done a six (06) month computer course (CITA) from National Youth Computer Centre.

SPECIALIZATION / RESEARCH AREA

Field of Specialization Research Area/ Areas of Interest
Marketing Consumer attitudes towards organic products, Role of email marketing in customer retention, Artificial Intelligence in Marketing
Hospital Management & Administration Patient Satisfaction, Healthcare Quality and Safety, Job Satisfaction of Hospital Employees

COURSE/ SUBJECT TAUGHT

  • PG Courses: Sales and Distribution Management, Service Marketing, International Marketing, Consumer Behaviour, Digital and Social Media Marketing, Hospital and Health System, Clinical Services Area
  • UG Cources: Concept of Health, Advertising and Sales Promotion, Hospital Inforamtion System, Support and Utility Services, Medical Record Science, Marketing Management.

CONFERENCE/ SYMPOSIUM /JOURNAL PAPER / BOOKS PUBLISHED

International Publication

Sl no. Title Author Journal Name ISBN/ISSN Page No/Internet DOI Impact Factor Year
1 Overview of Indian Health Insurance Sector: Background, Policies, and Challenges Dr. Sisir Ghorai, Ms. Isika Biswas, Ms. Tanushree Dhara International Journal of All Research Education and Scientific Methods (IJARESM) 2455-6211 1892-1901 8.536 2024
2 A Study on Stress and Job Satisfaction of Academicians: A Review of Literature Dr. Sisir Ghorai, Ms. Isika Biswas, Ms. Tanushree Dhara Journal of Emerging Technologies and Innovative Research 2349-5162 514-522 7.95 2024

National Publication

Sl no. Title Author Journal Name ISBN/ISSN Page No/Internet DOI Impact Factor Year
1 A Study on Impact and Awareness of Organic Food among Consumers Sisir Ghorai, Tanushree Dhara, Isika Biswas. Mukt Shabd Journal 2347- 3150 DOI: 09.0014.MSJ 4.6 2020

CONFERENCE / SEMINAR / WORKSHOP - ATTENDED/ORGANISED

Sl no Title Year Role Held at and Organiser Funding agency
1 In-Person NPTEL Awareness Workshop 2025 Participant Midnapore City College
2 A User Awareness Programme on “National Digital Library of India & NDLI Club” 2025 Participant Midnapore City College
3 One-Day National Seminar on “Strategic Management in Hospital Administration: Trends and Innovations” 2024 Paper Presenter Midnapore City College
4 4th Annual National Conference “MCCCON-2023” on “Food Informatics: Opportunities and Challenges” 2023 Participant Midnapore City College
5 International Webinar on “Current Trends in Neuroimmune Pharmacology” 2021 Participant Midnapore City College
6 International Webinar on “Recent Advancement in Biological Research” 2020 Participant Midnapore City College