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Dr. Sisir Ghorai's profile

Name : Dr. Sisir Ghorai


Designation : Assistant Professor
Qualification : B.Tech, MBA, PhD
Subject : Hospital Management
Department Name : Paramedical & Allied Health Science
Email ID : sisirghorai.sg@gmail.com
Address : Vill. + P.O.- Talbandi, P.S.- Debra, Dist.- Paschim Medinipur, State- West Bengal, PIN- 721156.

Degree name Institute Year of passing/awarded
Ph.D. (Management) Vidyasagar University 2023
M.B.A. (Marketing & HR) West Bengal University of Technology 2013
B. Tech. (Electronics & Instrumentation Engineering) West Bengal University of Technology 2010
  • As an Assistant Professor of Hospital Management, Department of Allied Health Science, MIDNAPORE CITY COLLEGE, Kuturiya, Bhadutala, Paschim Medinipur – 721129, West Bengal on and from 12th July, 2019 to till date.
  • From 5th August, 2015 to 11th July 2019, at Institute of Science & Technology (Approved by AICTE, Affiliated to MAKAUT formerly known as WBUT), Chandrokona Town, Paschim Medinipur, as an Assistant Professor in the School of Management Studies.
  • January, 2015 – April, 2015 with Varun Beverages Ltd, (Payroll of Adecco India Ltd.) as a SE at Midnapore to provide secondary sales support of Pepsi-Co products.
  • From October, 2013 to December, 2015 with Maa Tarini Sales Agency as a sales officer to provide secondary sales support of Hindustan Unilever Products.
  • From July, 2013 to September, 2013 with United Phosphorus Ltd. Haldia, Purba Medinipur, as a consultant for a project on “availability of raw materials in eastern region for agrochemicals”.
Field of Specialization Research Area/ Areas of Interest
Marketing & Human Resource Green Marketing, Consumer Behaviour, Industrial Relations, Organization Development, Human Resource Management.
Sl no. Subject
1 PG Course: Principles of Management & Organizational Behaviour, Marketing Management, Human Resource Management, Industrial Relations, Research Methodology, Public Relations.
2 UG Course: Advertising and Sales Promotion, Consumer Behaviour, Organizational Behaviour, Strategic Management.

International Publication


Sl no. Title Author Journal Name ISBN/ISSN Page No/Internet DOI Impact Factor Year Link
1 A Study on Stress and Job Satisfaction of Academicians: A Review of Literature Dr. Sisir Ghorai, Ms. Isika Biswas, Ms. Tanushree Dhara Journal of Emerging Technologies and Innovative Research 2349-5162 7.95 2024 View Link
2 Attitude of Consumers Towards Organic Food – Do Demographic Characteristics Matter? Sisir Ghorai, Dr. Abhijit Sinha & Dr. Sudin Bag Prerana Journal of Management Thought and Practice 0974-908X 2022 View Link
3 Awareness of Green Marketing in Preventing Pollution of Environment Sisir Ghorai, Shruti Sengupata. International Journal of Advanced Research in Science, Communication and Technology 2581- 9429 DOI: 10.48175/IJA RSCT-1247 4.819 2021 View Link
4 Exploring the Relationship between Attitude and Purchase Intention Towards Organic Food-does ‘Willingness to Pay’ Mediate the Effect? Sisir Ghorai, Dr. Abhijit Sinha & Dr. Sudin Bag IITM Journal of Management and IT 0976-8629 2021 View Link
5 Women Entrepreneurs: An Overview about Growth and Various Problem Faced by Them Sisir Ghorai, Shruti Sengupta International Journal of Research and Scientific Innovation 2321– 2705 DOI: 10.51244/IJR SI 3.17 2020 View Link
6 A Study on Effects of TV Advertising on Children Sisir Ghorai, Mithun Das & Sudip Basu. International Journal of Research and Scientific Innovation 2321– 2705 DOI: 10.51244/IJR SI 2018 View Link

National Publication


Sl no. Title Author Journal Name ISBN/ISSN Page No/Internet DOI Impact Factor Year Link
1 A Study on Impact and Awareness of Organic Food among Consumers Sisir Ghorai, Tanushree Dhara, Ishika Biswas. Mukt Shabd Journal 2347- 3150 DOI: 09.0014.MSJ 4.6 2020 View Link
Sl no. Title of the Seminar/Conference/Workshop Year Role Venue Funding agency
1 Track: Management and Business: India's Soft power entitled INVESTIGATING THE RELATIONSHIP BETWEEN ATTITUDE AND PURCHASE INTENTION TOWARDS ORGANIC FOOD: DOES ‘WILLINGNESS TO PAY’ MEDIATE THE RELATIONSHIP 2021 Paper Presenter St. Xavier's University, Kolkata
2 Exploring The Attitude and Purchase Intention Towards Organic Food: A Moderation Analysis 2022 Paper Presenter Ganpat University, Faculty of Management Studies, Gujarat