Degree name | Institute | Year of passing/awarded |
---|---|---|
Ph.D. (Management) | Vidyasagar University | 2023 |
M.B.A. (Marketing & HR) | West Bengal University of Technology | 2013 |
B. Tech. (Electronics & Instrumentation Engineering) | West Bengal University of Technology | 2010 |
Field of Specialization | Research Area/ Areas of Interest |
---|---|
Marketing & Human Resource | Green Marketing, Consumer Behaviour, Industrial Relations, Organization Development, Human Resource Management. |
Sl no. | Subject |
---|---|
1 | PG Course: Principles of Management & Organizational Behaviour, Marketing Management, Human Resource Management, Industrial Relations, Research Methodology, Public Relations. |
2 | UG Course: Advertising and Sales Promotion, Consumer Behaviour, Organizational Behaviour, Strategic Management. |
Sl no. | Title | Author | Journal Name | ISBN/ISSN | Page No/Internet DOI | Impact Factor | Year | Link |
---|---|---|---|---|---|---|---|---|
1 | A Study on Stress and Job Satisfaction of Academicians: A Review of Literature | Dr. Sisir Ghorai, Ms. Isika Biswas, Ms. Tanushree Dhara | Journal of Emerging Technologies and Innovative Research | 2349-5162 | 7.95 | 2024 | View Link | |
2 | Attitude of Consumers Towards Organic Food – Do Demographic Characteristics Matter? | Sisir Ghorai, Dr. Abhijit Sinha & Dr. Sudin Bag | Prerana Journal of Management Thought and Practice | 0974-908X | 2022 | View Link | ||
3 | Awareness of Green Marketing in Preventing Pollution of Environment | Sisir Ghorai, Shruti Sengupata. | International Journal of Advanced Research in Science, Communication and Technology | 2581- 9429 | DOI: 10.48175/IJA RSCT-1247 | 4.819 | 2021 | View Link |
4 | Exploring the Relationship between Attitude and Purchase Intention Towards Organic Food-does ‘Willingness to Pay’ Mediate the Effect? | Sisir Ghorai, Dr. Abhijit Sinha & Dr. Sudin Bag | IITM Journal of Management and IT | 0976-8629 | 2021 | View Link | ||
5 | Women Entrepreneurs: An Overview about Growth and Various Problem Faced by Them | Sisir Ghorai, Shruti Sengupta | International Journal of Research and Scientific Innovation | 2321– 2705 | DOI: 10.51244/IJR SI | 3.17 | 2020 | View Link |
6 | A Study on Effects of TV Advertising on Children | Sisir Ghorai, Mithun Das & Sudip Basu. | International Journal of Research and Scientific Innovation | 2321– 2705 | DOI: 10.51244/IJR SI | 2018 | View Link |
Sl no. | Title | Author | Journal Name | ISBN/ISSN | Page No/Internet DOI | Impact Factor | Year | Link |
---|---|---|---|---|---|---|---|---|
1 | A Study on Impact and Awareness of Organic Food among Consumers | Sisir Ghorai, Tanushree Dhara, Ishika Biswas. | Mukt Shabd Journal | 2347- 3150 | DOI: 09.0014.MSJ | 4.6 | 2020 | View Link |
Sl no. | Title of the Seminar/Conference/Workshop | Year | Role | Venue | Funding agency |
---|---|---|---|---|---|
1 | Track: Management and Business: India's Soft power entitled INVESTIGATING THE RELATIONSHIP BETWEEN ATTITUDE AND PURCHASE INTENTION TOWARDS ORGANIC FOOD: DOES ‘WILLINGNESS TO PAY’ MEDIATE THE RELATIONSHIP | 2021 | Paper Presenter | St. Xavier's University, Kolkata | |
2 | Exploring The Attitude and Purchase Intention Towards Organic Food: A Moderation Analysis | 2022 | Paper Presenter | Ganpat University, Faculty of Management Studies, Gujarat |